Failure on the Way to Success

Welcome to B2B Creatively! In our premiere episode, we tackle failure, a topic many marketers fear.

Failing is part of doing business, so we’re here to discuss failure on the way to success with Jeremy Balius, Managing Director of Filament. a digital marketing agency specializing in B2B tech businesses and vendor channel programs.

The hosts, Managing Director Alisa Manjarrez and Creative Director Kory Grushka of Stories Bureau, dissect why their previous attempts at starting a podcast were a bust and Jeremy delves into the challenges of planning and executing his podcast, B2B Tech Marketing Talks, which he launched in 2023.

Jeremy shares what to keep in mind when starting a podcast doesn’t go perfectly and the number one thing you should focus on when you need to bounce back from failure.

We also explore the evolution of B2B marketing and the shift towards creating meaningful connections and moments to drive engagement and loyalty.

What You’ll Learn:

What to keep in mind when starting a podcast doesn’t go perfectly
Why one podcast recording is the equivalent of five business dinners
How to create meaningful moments through podcasting
The number one thing you should focus on when you need to bounce back from failure

Mentioned in this Episode:

B2B Tech Marketing Talks Podcast

Jeremy’s Bio:

Jeremy Balius helps B2B tech companies go to market faster. He is the Managing Director and co-founder of Filament, a digital agency specializing in Go-to-Market strategy and partner marketing for B2B tech companies and vendor channel programs.

Over the last 17 years, Jeremy has worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share.

B2B Creatively

Episode 1

30th Apr 2024

Failure on the Way to Success

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About the Podcast