What B2B Can Learn From TikTok
Freelance art director & designer Ben Tuber knows how to cut through the noise of a chaotic digital world, creating visuals that stop you mid-scroll and demand attention.
Specializing in branding, lettering and motion, Ben typically works with high-profile B2C clients, like Netflix, HBO, Vice and Refinery 29.
In this episode, Ben explains why bold, colorful, and animated visuals dominate platforms like TikTok—and how these trends are making their way into the B2B world.
We also explore how B2B brands can take inspiration from B2C marketing trends, including nostalgia-driven aesthetics, the rise of influencer-inspired content, and the increasing significance of authenticity.
Through it all, Ben shares insights into his own creative process, how he manages client feedback, and his advice for B2C designers looking to pivot into B2B.
What You’ll Learn:
• The rise of maximalism in social media
• The impact of TikTok on marketing
• Current trends in B2C branded content for B2B
• How to manage client feedback in creative work
• Advice for designers transitioning to B2B
Ben’s Bio:
Ben Tuber is a freelance art director, graphic artist, animator, and illustrator with 7+ experience in advertising and design. A native New Yorker, Ben’s work includes traditional graphic design & layout, custom illustration and animation, as well as photography and video.
Ben’s unique style and command over a range of techniques have led him to work with clients, such as HBO, I Love New York, Warner Brothers, Showtime, TNT, and Hulu. Formerly, he was the Design Director at GLOW, having worked his way up from design intern. While there, Ben was responsible for establishing the look and feel on campaigns, ensuring they met the highest visual standards. Several projects were either nominated for or won Shorty Awards and other industry accolades.
Ben is also a verified artist on GIPHY. Notably, he was among the first artists commissioned to create the now-ubiquitous GIPHY stickers, and the views on his GIPHY page are around 4 billion. He continues to collaborate with GIPHY and add to his portfolio of custom .gifs in his spare time. Graphic and advertising art are Ben's chief passion in life, and he is always looking to work in new, innovative ways that challenge him and his collaborators and surpass their expectations.
More from our guest: Ben Tuber
Check out Ben’s work: bentuber.com
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