Elevate Your B2B Brand with Narrative Storytelling
Does your B2B brand need to start a narrative podcast? Magika Creative Producer M de Leon joins Alisa to explore what it really means to create narrative content and how storytelling is redefining what’s possible for B2B.
Drawing from their work on a variety of projects, M shares how character-driven stories can elevate your B2B brand—and why it’s worth the risk.
M shares lessons from producing Traceroute—a Webby-nominated podcast that made internet infrastructure feel personal—and how its key to success were the emotional stories told.
Backed by compelling examples and thoughtful insights, M and Alisa make the case for narrative podcasting as a strategy for humanizing B2B brands in meaningful ways that resonate with customers. Can AI help with this? Surprisingly, yes.
“Messaging is far more effective when there’s a story,” says M. “You create that sense of connection… and the brand goes beyond being a thing on a shelf to a figure in your life.”
What You’ll Learn:
• Why narrative podcasting is different from other content formats
• Using storytelling as a strategy in B2B
• Humanizing a brand with stories
• How AI tools can support the creative process
• How to pitch a narrative podcast internally
• Building community among niche B2B audiences
M’s Bio:
M de Leon is a producer, writer, and sound designer specializing in sound-rich, longform narrative storytelling—crafting work that is immersive, thoughtful, and built to resonate. From 2023–2024, M served as Senior Producer for Traceroute, a Webby Award–nominated series recognized in the Best Tech Podcast category.
Working across every stage of production—from research and scripting to editing and scoring—M’s practice explores not just how stories are made, but how clear, intentional systems can support the people who make them.
More from our guest: M de Leon
B2B Creatively is powered by Stories Bureau.
Connect with us on LinkedIn:
Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media
Kory Grushka, Founder and Creative Director of Stories Bureau
Alisa Manjarrez, Managing Director of Stories Bureau
